Categories: OLD Media Moves

Biz weekly focusing more on context, not breaking news

Kevin Bumgarner, the editor of the Pacific Business News in Honolulu, writes about how the American City Business Journal paper’s redesign changes the way it covers news.

Bumgarner writes, “We know that many of you use print and PCs, tablets and smartphones to get information at different times. When you need to get information as quickly as possible, you grab your smartphones or check the Internet. But when you want to get a deeper understanding of what something means and have the day’s news put in a unique perspective you’ll pull out your tablet or turn the pages of a printed product.

“And we are now offering you platform choices that are better aligned with these preferences.

“A robust offering of all the day’s breaking business news is as close as your iPhone or Android device, or your work-station and laptop computers. We have never allocated more resources to the presentation of our digital content, and our digital audience has never been bigger.

“And, for the first time in PBN’s 50-year history, we are giving you a more sophisticated print experience that doesn’t focus on breaking news. Our print edition is now playing to the strengths of the medium by providing content that explains events contained in today’s never-ending news cycles, analysis that helps you make better use of the exclusive research contained in our weekly Lists, and relevant, entertaining and in-depth centerpiece stories that help you make sense and take advantage of opportunities in Hawaii’s business climate.

“We’ll be using everything from the 140 characters allowed by Twitter and the thousands of characters possible in print to an endless array of photos, graphics and videos to tell our stories going forward.”