PoetsandQuants.com, a website run by well-known business journalist John Byrne that covers MBA programs, will launch a new website for applicants and students in business undergraduate programs.
The new site, PoetsandQuantsforUndergrads.com, will debut this June.
It will be the fourth website own and run by C-Change Media, the company founded by the former BusinessWeek executive editor and former Fast Company editor-in-chief. C-Change also operates PoetsandQuantsforExecs,com, a site devoted to the coverage of Executive MBA and Executive Education programs, as well as TippingTheScales.com, a site devoted to the coverage of law schools.
“This is a natural extension of the higher education franchise we’ve established with the initial launch of PoetsandQuants nearly four years ago,” said Byrne in a statement. “The market for undergraduate business education is an important one and we intend to bring to it the same lively, informative and entertaining coverage that we are known for in the MBA and JD markets.”
To help with the launch of the new site, C-Change Media has hired two former BusinessWeek.com writers: Alison Damast, a former BusinessWeek staff writer who had covered the higher education beat for more than six years, and Jeff Schmitt, a former BusinessWeek.com contributor who wrote management and leadership stories for several years.
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