Biz newspaper launches in Philadelphia

A new business newspaper called Region’s Business published its first issue in Philadelphia earlier this week.

Peter Van Allen of the Philadelphia Business Journal writes, “Region’s Business, a weekly newspaper, was launched this week by publisher and majority owner James McDonald, a former sales director with the Metro publication who has led other news startups.

“The publication’s 40-page first issue featured a cover story ‘Visions of a world-class Philadelphia,’ and also included news stories, political columns, op-ed pieces and advertising from car dealerships, real estate developers and casino interests.

“McDonald said the fragmentation of the region’s media market created an opening for such a publication.

“‘I have a singular belief that if you can get readers, you can get advertisers,’ he said.

“Naming it ‘Region’s Business’ was part of a larger plan to start similar publications in other markets, McDonald said.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.