Categories: OLD Media Moves

Biz news channel Cheddar now showing in airports and hotels

Business news channel Cheddar announced that it’s now appearing on Reachme TV’s network of 85 airports and over 5000 hotels across the country.

“I was sitting in Newark airport at the bar having a scotch and eating grilled chicken before my flight. I looked up, saw Reachme TV and decided Cheddar was perfect for those screens,” said Jon Steinberg, CEO of Cheddar, in a statement.

“Reachme controls over 2,000+ screens in 85 airports. Cheddar will now be available to millions and millions of travelers who are the perfect audience.”

Programming consists of Cheddar’s top stories and interviews each day fed to Reachme screens.

“Cheddar’s content is a refreshing take on news, business, and technology which resonates with our modern mobile viewer,” said Ron Bloom, co-founder of ReachMe TV, in a statement.

Cheddar broadcasts from the trading floor of the New York Stock Exchange, the glass corner of the Flatiron Building inside the Sprint store, WeWork Vine in Hollywood, and the White House.

It is also available on Sling TV, Amazon, Philo, Twitter, Pluto TV, Comcast X1, Twitch, and 60 percent of smart TVs in the U.S.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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