Biz media on the Media Power 50 list

The Wall Street Journal, the Financial Times, Bloomberg BusinessWeek, CNBC’s “Squawk Box” and Forbes magazine are among the Media Power 50 list by B2B Magazine.

Writing about the Journal, Sean Callahan reported, “The Journal’s business model is to leverage this kind of reporting in every available platform. Michael Rooney, the Journal’s chief revenue officer, likened content to a ‘liquid’ that will easily flow into a number of containers, including the print newspaper, wsj.com, the brand’s iPad app, Dow Jones Newswires and other Dow Jones properties. ‘Any time, any way, any how,’ Rooney said, describing the strategy.

“Part of this strategy is leveraging the power of the Journal and other Dow Jones brands through extensions such as the ‘Greater New York’ section and the WSJ. glossy magazine. Dow Jones said the New York section has attracted 80 new advertisers, while WSJ. has brought in 100.”

Callahan, writing about Bloomberg BusinessWeek, writes, “Bascobert sees the focus of Bloomberg Businessweek (and the entire Bloomberg brand) on business news as a strength that, he says, the Journal no longer has. Pointing to the debut of the Journal’s ‘Greater New York’ section, he said, ‘They put a little less emphasis on their core business news than they have in the past.’

“With BusinessWeek bleeding ad pages when Bloomberg acquired it in December 2009, challenging the Journal seemed farfetched. But backed by Bloomberg’s more than 2,000 journalists in 75 countries, Bloomberg Businessweek has been reinvigorated.

“In addition to relying on Bloomberg’s deep pool of journalists, Bloomberg Businessweek can also tap into the company’s rich trove of financial data. ‘The starting point of the relaunch was let’s rethink the business magazine,’ Bascobert said. ‘We really meant that.'”

Read all of the list entries here.