Lucia Moses of MediaWeek writes Monday about how business magazines have been gaining readers while other magazine genres have been losing them.
“The numbers offer much-needed good news for publishers. Total print audience grew 3.2 percent year over year, with 131 of 216 MRI-measured consumer titles up. Categories besides business gaining audience were shelter (up 4.2 percent) and fashion (up 3.5 percent).
“Those that declined include food (down 1.7 percent), travel (down 1.6 percent) and women’s magazines (down 0.9 percent). Several large women’s books shed readers, among them: Meredith’s Family Circle, Hearst’s Good Housekeeping and O, The Oprah Magazine, and Hachette Filipacchi Media’s Woman’s Day.”
Read more here.
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