Categories: OLD Media Moves

Biz magazine content on the iPhone

Justin Ellis of Nieman Labs looks at how Bloomberg Businessweek is experimenting with delivering its content in different ways for iPhone readers.

Ellis writes, “As on the iPad, Businessweek offers magazine articles, videos, audio interviews, and more; new issues of the magazines are downloaded into the Newsstand. Aside from obligatory design differences, the apps are identical in content; neither offers the regular updating of a daily news app.

“The company says the app, which launched this time last year, has gained more than 100,000 subscribers on the iPad. The iPhone version is an attempt at opening up that number a little further. Oke Okaro, the global head of mobile for Bloomberg, told me it only makes sense to put its product on a device people have with them at all times. ‘Every waking hour of the day, smartphones are in our hands. We fully expect that we’re going to see a different type of usage,’ Okaro said.

“Bloomberg did add one new element in the iPhone app: it gives readers a word count for stories, making it easier to pick out the most digestible piece given whatever amount of time you have. “We know through the course of the day on iPhone people are going to come in and out, and we want to give them a perspective of the (time) commitment,” he said.

“One feature both versions share is the ability to play audio in the background, whether reading a story in the app or doing other tasks on your iPad or iPhone. Okaro believes that would be handy to someone reading on a bus, the subway or waiting for an appointment. In other words, someone most likely using a smartphone.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

Indianapolis Biz Journal seeks a news editor

The Indianapolis Business Journal is looking for our next news editor, a role that focuses…

6 hours ago

Axios hires Berkowitz as ME for media and markets coverage

Axios has chosen Ben Berkowitz to be its next managing editor of business and markets.…

10 hours ago

Business Insider hires Ortega as director of newsroom operations

Business Insider editor in chief Jamie Heller sent out the following on Monday: I'm thrilled…

11 hours ago

Rest of World promotes Chandran to deputy editor

Rest of World editor in chief Anup Kaphle sent out the following on Monday: We are excited…

12 hours ago

FT hires Venugopal as India newsletter editor

The Financial Times has hired Veena Venugopal as its India newsletter editor. She has been working at…

12 hours ago

FT taps Parkin to be Middle East and Africa news editor

Benjamin Parkin has been named Middle East and Africa news editor at the Financial Times, based…

15 hours ago