Categories: OLD Media Moves

Biz journal founder talks its biz news strategy

Henry Dubroff, the founder and publisher of the Pacific Coast Business Times, writes about its strategy for covering business news as it celebrates its 15th anniversary.

Dubroff writes, “Our mission is to deliver news stories to our audience in print, on the Web, via email or whatever format gives us a competitive advantage. We view ourselves as the business journal of record for the tri-county region, which means our audience is heavily skewed toward business-to-business coverage.

“Speaking of coverage, our news reports are balanced across a number of beats, but we see technology, commercial real estate, finance and agribusiness as core coverage areas. Over the years, we’ve added hospitality/tourism and health care to our portfolio.

“We are focused on breaking news, on exclusive coverage and on stories that have a regional impact. We have special relationships with Bloomberg News, Harvey McKay and others to deliver a broad range of coverage.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.