Cindy Crawford, the editor of the Birmingham Business Journal, writes about the redesign of the American City Business Journals paper.
Crawford writes, “In the past year, we have become a digital media company with a digital-first news strategy. When we get news, we run it online. We don’t wait until the Friday weekly edition for you to get the scoops, get in the know and use that knowledge to be better informed and make good business decisions.
“Every day we are breaking news here on our website, on Twitter at @BhamBizJrnl, and on our Facebook page. On LinkedIn and on Google+, we share helpful ‘how to’ content as well as other items from bbj.com that can help let you know what is going on in Birmingham’s business community.
“And, under our new strategy, we take an in-depth look at an issue in the weekly edition that makes you think, gives you the all the angles and maybe even stirs up controversy. Inside, our reporters give you analysis and context to what’s going on in the top industries using expert sources and their learned expertise.”
Read more here.
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