Robert Andrews of PaidContent writes that the Financial Times site has seen a huge increase in page views and visits this week.
“Still, that ‘normal number of (weekly) subscriptions’ may not be a big baseline. Despite enticing readers with more free articles when it unveiled a new access model in November, as of July the number of paying subscribers was largely unchanged at around 100,000. Also, much of this week’s traffic increase, which is year-on-year, can be accounted for in the general audience hike FT.com has seen over the last year – up 32.9 percent annually as of March.
“Still, Grimshaw said one of the biggest financial news days in the last half-century brought it ‘an explosion’, with the Alphaville live markets blog also shifting plenty of bits. Don’t worry if FT.com isn’t adding subs at a rate of knots – the news site has not one business model, but many, each tailored for a particular kind of user.”
Read more here.
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