Kevin McKenna, the deputy business editor at the New York Times in charge of online, responded to a request for explanation from Talking Biz News about the recently redesigned page for business news on the paper’s coverage.
Here was his response:
“All of this is the logical culmination of our online expansion over the last two years in several specific areas of business coverage — the economy, energy and the environment, technology and personal tech, personal finance, small business, media — each of which has included the creation of new blogs and other coverage, while also building on our strong DealBook franchise. At the same time, we’ve been beefing up our print coverage, including the distinguished lineup of business columnists that we’ve assembled, now eight in number.
“Our ambitions for our business readers won’t end with the new section front. We’ll be offering more video and multimedia, and we’ll be focused on better serving our mobile users as well. In the end, of course, it’s not the format or the template that counts, but what you put into it. And it’s the substance of our business coverage that makes us a destination — one that we’re confident will compare favorably with any competitor.”
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