BBC launches U.S.-based biz news site Capital

Josh Sternberg of Digiday.com writes about Capital, the new business news site from the BBC.

Sternberg writes, “Editorial is being led by former WSJ and BusinessWeek editor Jennifer Merritt and will feature content from former WSJ columnist, Liz Garone, former host of ABC News’ Money Matters Kelsey Hubbard and former WSJ editor Ron Alsop.

“Capital is also starting with a built-in audience beyond the wider BBC.com audience. It teamed up with LinkedIn to produce a weekly column from LinkedIn’s influencer program. Execs like Richard Branson often write on the LinkedIn platform on a range of professional topics, and Capital will highlight many of the insights from these leaders.

“‘So often, when you sit where I sit, you’re trying to figure out how to mesh competing interests: what’s best for the reader and what’s best for the advertiser,’ Ascheim said. ‘[Captial] is one of those times where the edit propositions matches advertiser propositions.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.