BBC has launched Worklife website
BBC.com launched Worklife, a digital home for coverage the personal and professional lives of today’s global workforce, on Monday, replacing BBC Capital.
It is also the first BBC feature site to be created in a progressive web app format, featuring mobile-first design elements, faster loading times, offline reading capability, improved ad layout and more.
By 2020, a majority of the global workforce will be millennials or younger. Worklife will focus on these ambitious and intellectually curious young professionals, living at a time of historic political, economic, and environmental changes, as well as technological and social progress. Worklife will help these ambitious professionals understand their new world, and help them get the tools they need to thrive.
“To be successful today, often we’re juggling increasing pressure from all sides,” said Worklife editor Kieran Nash in a statement. “We want to tell these stories from all over the world, but look at the solutions, as well as the problems.”
Launch content includes the Worklife 101, a special section featuring the 101 people, ideas and things redefining working lives. It will also explore certain trends and themes in depth – among them, deep dives into the phenomenon of burnout, unconscious bias, the influencer economy and an exploration of how family life is changing.
On Aug. 5, Worklife will be launching the Generation Project, a three-month series examining the complicated ways generations are interacting in the workforce and beyond. Each month will examine a different topic, including: the leadership role millennials are taking in the global workforce; how changing housing trends shape our attitudes toward money, family and society; and how the planet’s aging population will impact society.
Worklife is an evolution of BBC.com’s former workplace vertical, BBC Capital, which grew its audience 15 percent year-on-year (2018 vs 2017).