Categories: OLD Media Moves

Average household income for biz journal reader is $269,000

An article on the Charlotte Business Journal website provides some details on its average print reader.

The article states, “According to an American City Business Journals research, 71 percent of the business journal’s print readers are in middle or top management, with 53 percent in top management. Seventy-eight percent of Charlotte Business Journal’s print edition subscribers influence their company’s hiring decisions. The average household income of Charlotte Business Journal print edition readers is $269,000.

“The print-edition audience is also very loyal, counting as an appointment read for subscribers. Three out of four subscribers renew their subscriptions. Eighty-seven percent of subscribers have read three of the last four issues. The average time spent with the print business journal is 39 minutes per issue.

“Finally, print is the only way to reach some key business journal readers. ACBJ research shows that 26 percent of print edition subscribers don’t visit the business journal website.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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