The Australian newspaper, which is owned by News Corp., will begin using content from The Wall Street Journal in a bid to tie more closely the newspapers owned by Rupert Murdoch, writes Jemima Kiss of The Guardian.
Kiss wrote, “A branded page of WSJ news will be added to the business section of the daily Australian newspaper from today, as well as selected articles from the Dow Jones Newswires and the WSJ across the paper and its website, theaustralian.com.au.
“The Australian is the only national broadsheet in Australia, and previously held a content syndication agreement with WSJ’s rival the Financial Times, which also publishes in Australia.
“Both The Australian and Wall Street Journal have said the deal is independent of the ongoing acquisition of WSJ publisher Dow Jones by News Corporation. However, it is likely to be regarded as an example of the potential integration of WSJ content with the rest of News Corporation’s titles.”
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