Attracting a broad range of listeners

Calvin Zhao of The Daily Free Press at Boston  University writes about the new Bloomberg Radio station in Boston.

Zhao writes, “In order to create the radio station, Bloomberg Radio administrators had to apply for a construction permit and file a license application during a specific window to show that they had constructed the station according to their permit. Bloomberg Radio had to show the station’s signals would not interfere with other U.S. and foreign AM stations on the same frequency or adjacent channels, according to the Federal Communications Commission’s website.

“Bloomberg Radio will partner with Bentley University to co-produce shows using Bentley’s facilities and present programming incorporating students, according to the release.

“‘We were excited about this collaboration from the start,’ said Gloria Larson, president of Bentley University, in the release.  ‘Bentley is a leading business university and Bloomberg, as the leader in business media, is a great fit. We look forward to working with Bloomberg to provide an informed and innovative view of business to the Boston market.’

“Mancini said the station reaches out to all kinds of listeners.

“‘We attract a broad range of listeners — from Wall Street professionals, doctors, lawyers, to individual investors and anyone who’s interested in learning more about business, investing and what’s going on in the U.S. economy and world markets,’ he said.

“Because of the reputation of Bloomberg Radio, Mancini said he expects the station to fare well the public.”

Read more here.