Atlantic hires another from WSJ for new biz site

Business journalist Zach Seward has ben hired by Atlantic Media as a senior editor for its new global business brand, which will launch later this year.

Seward comes to Atlantic Media from The Wall Street Journal, where he has overseen the newsroom’s Web outreach and social media efforts.

Seward has expanded the Journal’s presence on new social platforms and directed a team of journalists who identify and create content for the social Web. He has also led the training of reporters and editors on their own use of social media.

At Atlantic Media, Seward will report to the business brand’s editor-in-chief, Kevin J. Delaney, who also came from The Journal.

“Our goal is to be disruptive, open-minded and bold in rethinking how people get news and analysis,” said Delaney in a statement. “Zach is one of the smartest thinkers about digital opportunities for journalistic innovation and will play a lead role in shaping our efforts.”

Delaney is in the process of building a team of journalists in preparation for the launch of the new digital brand.

Once launched, it will provide news and analysis to business executives as they navigate an increasingly complex global economy. The staff will be located in New York, with offices opening soon in Asia and Europe.