At Advertising Age, reducing number of issues instead of journalists

John Koblin of the New York Observer writes Wednesday about how Advertising Age is reducing the number of issues it will publish instead of its editorial staff as a way to cope with the recession.

Koblin writes, “‘Oh, yeah, without doubt,’ said Jonah Bloom, editor of Ad Age. ‘Yes, without a doubt. I’m not trying to pull the wool over your eyes. Any issue we’re eliminating is an economic issue.’

“‘We’ll reduce the printing and distribution overhead rather than making reductions in the newsroom,’ he said.

“The magazine laid off four people before Christmas, but all came on the publishing side. He said no layoffs were made in the newsroom.

“Mr. Bloom, who is on the front lines in covering the decline in marketing and advertising for media, said the environment out there is as brutal as it looks from the outside.”

Read more here.