Categories: OLD Media Moves

Assessing TheStreet.com's fourth-quarter earnings

Peter Kafka of All Things Digital takes a look at TheStreet.com’s fourth-quarter results.

Kafka writes, “No surprise that Jim Cramer’s TheStreet.com had a crummy fourth quarter: Selling ads or subscriptions for a financial Web site was a tough proposition in the last three months of 2008. But maybe things will get better later on this year, right?

“Nope. Advertising was down 21 percent at TheStreet (TSCM) during its last quarter, and the company expects things to get worse. ‘Early indications suggest that the year-over-year decline in advertising revenue that we saw in the fourth quarter will increase in the first half of the year,’ Chief Financial Officer Eric Ashman predicted in the company’s earnings release.

“But wait: Unlike other online businesses, TheStreet isn’t completely dependent on advertising -– it sells expanded access to its content via subscriptions. Won’t that help? Nope. Ashman: ‘The pressure on the subscriber base is likely to continue as many investors are no longer market participants, and job reductions in the financial sector reduce the pool of interested consumers.'”

Read more here.

Recent Posts

Rest of World promotes Chandran to deputy editor

Rest of World editor in chief Anup Kaphle sent out the following on Monday: We are excited…

16 mins ago

FT hires Venugopal as India newsletter editor

The Financial Times has hired Veena Venugopal as its India newsletter editor. She has been working at…

57 mins ago

FT taps Parkin to be Middle East and Africa news editor

Benjamin Parkin has been named Middle East and Africa news editor at the Financial Times, based…

4 hours ago

Wired strikes partnership with 404 Media

Wired has struck an exclusive partnership with 404 Media, a tech news site launched last…

4 hours ago

Bloomberg seeks a Saudi Arabia reporter

Bloomberg's Middle East News team is fast and innovative, and our mission is to deliver…

21 hours ago

Bloomberg seeks an Asia credit reporter in Seoul

Bloomberg News is one of the biggest financial and business news organizations in the world.…

21 hours ago