Apple taps Bloomberg for first news app

Bloomberg Business was named Monday a business news launch partner of Apple’s iOS9 news reading experience at Monday’s Worldwide Developers Conference.

The news from Bloomberg Business that will be available on the app will be curated by its team of mobile editors and include text, photos, graphics, and videos. Content will originate from the Bloomberg Business home page as well as our Markets, Technology, Pursuits, Politics and View sections.

The app is powered by a digital publishing format supporting custom typography, galleries, audio, video, and interactive animations, allowing publishers like us to create editorial layouts for iOS users.

“We’re thrilled to have a technology and design icon like Apple invite us to lead an initiative that will impact the way consumers get news on the go,” said Bloomberg Media CEO Justin B. Smith. in a statement “The developments we are making on mobile and connected devices are a key component of Bloomberg Media’s strategy to build a multi-platform media company for global business. Bloomberg has a long history with Apple, and we look forward extending our reach and providing readers with an outstanding business news experience on Apple devices.”

Bloomberg Business, the company’s flagship digital destination that launched in January 2015, was built as a mobile-first site, bringing together the editorial DNA of Bloomberg News and the design excellence of Bloomberg Businessweek.

The Apple News app combines the design of a print magazine and the interactivity of digital media. It can learn your interests and suggest relevant content that’s easily shareable with friends or saved for later.