Kafka writes, “The move is worth noting in part because Elmer-DeWitt is a longtime fixture among Apple chroniclers. And in part because he’s going to try to go into business for himself. That’s a hard task, but perhaps more doable now than it has been in the past.
“Depending on your perspective, Elmer-DeWitt was either pushed out of Fortune, or he jumped on his own. Probably some of both, which is often the case.
“In Elmer-DeWitt’s retelling of the story, Aaron Task, Fortune’s digital editor, approached him last fall and told him he had to stop writing solely about Apple, which Elmer-DeWitt didn’t want to do.
“But it may be that Task simply didn’t want Elmer-DeWitt to write for Fortune at all. ‘He told me, ‘Frankly, I can hire three people for one of you,” Elmer-DeWitt said in an interview. That’s almost certainly true, given that Elmer-DeWitt started at Time Inc. in 1979 and worked his way up the ladder in an era in which magazines paid salaries that are hard to find online today.”
Read more here.
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