OLD Media Moves

Former AOLers launches tech site The Verge

November 1, 2011

Posted by Chris Roush

Kara Swisher of All Things D writes about a new tech site called The Verge launched earlier Tuesday by former AOL staffers.

Swisher writes, “Along with the launch, The Verge’s parent company — formerly doing business as SB Nation, focused on sports — will also transform into Vox Media.

“In a chit-chat with Vox’s CEO Jim Bankoff, top exec Marty Moe and Josh Topolsky, The Verge’s Editor-in-Chief, the trio of former AOLers all said they were going to for the big time.

“‘We want to build the platform for talented native Web voices, in sports and tech for now, and then we plan to grow more verticals,’ said Bankoff.

“‘We want to create more than a news site or blog about tech — the frustration at AOL was that we did not get the resources or manpower to realize that bigger vision,’ said Topolsky.

“(You’re speaking to the choir, brother!)

“Said Moe: ‘We think this category has not had a large enough vision…not enough has been innovated over the years and we think it is a big opportunity.'”

Read more here.

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