OLD Media Moves

AOL launches personal finance site

July 16, 2008

AOL announced Wednesday the launch of WalletPop, a new personal finance site and a spin-off of AOL Money & Finance.

WalletPopThe new site will focus on all aspects of consumer and personal finance, while AOL Money & Finance will continue to focus on business and investing news, tools and analysis.

AOL Money & Finance is one of the most visited finance sites, with more than 15.2 million unique visitors each month and more page views than any other financial site.

In addition to WalletPop, AOL Money & Finance recently launched real-time quotes on its stock pages, a new financial video hub and has upgraded many of its investing and portfolio management tools. AOL Money & Finance currently features CNBC video content and continues to add more video content partners.

“WalletPop provides consumers something they increasingly need: a comprehensive, accessible, and community oriented site focused exclusively on the money matters of real people, such as debt management, finding the best deals, saving, retirement, insurance, mortgages, banking, taxes and more,â€? said Marty Moe, senior vice president, AOL Money & Finance, in a statement.Â

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