The new siteÂ will focus on all aspects of consumerÂ andÂ personal finance, while AOL Money & Finance willÂ continue to focus on business and investing news, tools and analysis.
AOL Money & Finance is one of the most visited finance sites, with more than 15.2 million unique visitors each month and more page views than any other financial site.
In addition toÂ WalletPop, AOL Money & FinanceÂ recently launchedÂ real-timeÂ quotes on its stock pages, a newÂ financialÂ video hub and has upgraded many of its investing and portfolio management tools. AOL Money & Finance currently features CNBC video content and continues to add more video content partners.
â€œWalletPop provides consumers something they increasingly need: a comprehensive, accessible, and community orientedÂ site focused exclusively onÂ the money matters of real people, such as debt management, finding the best deals,Â saving, retirement, insurance, mortgages, banking, taxesÂ and more,â€? said Marty Moe, senior vice president, AOL Money & Finance, in a statement.Â