AOL biz reporter joining Forbes

Jeff Bercovici, who writes for the DailyFinance.com site run by AOL, is leaving that slot for a position at Forbes, reports Nicholas Carlson of The Business Insider.

Carson writes, “Forbes is undergoing a transformation under Lewis Dvorkin, who came to the company through its acquisition of True/Slant last spring.

“AOL is trying to turn itself in a Time Inc. for the twenty-first century. To get there, it hired a bunch of well-known journalists like Bercovici. Yahoo is trying the same thing.

“Bercovici’s departure from AOL – and John Cook’s return to Gawker from Yahoo – make us wonder if the strategies are working.”

Read more here. Bercovici is the media columnist for DailyFinance. He has covered media and entertainment over the past decade for a variety of publications. Most recently, he wrote the Mixed Media blog for Portfolio.com, the website of Condé Nast’s Portfolio magazine. Before that, he was a reporter for Radar, where he also wrote about pop culture and politics, and Women’s Wear Daily, where he co-edited the daily “Memo Pad” column.