Categories: OLD Media Moves

An exclusive look at Portfolio's web site

Jeff Jarvis, who writes The Buzz Machine blog, got an exclusive look at the Conde Nast Portfolio web site, set to debut next week. His main complaint was that it used too many pictures.

Jarvis wrote, “When you come to the site, you’ll see what they say are the five top stories shaping the market now. With it, they boast, will be a Conde-class photo. They’ve emphasized photography from the beginning. I have to say I still don’t quite get that. Yes, in its day, Fortune had magnificent photography, much of it iconic to its age. But now, in the post-post-post Life Magazine era, I’m not sure photography is so universal in its topical appeal. There’s only so much you can do with craggy-faced moguls. On the home page, you’ll see what they call a well — magazine-y talk — promoting their features, online and print, and promos for their blogs. Inside, they cover executives with feature stories, videos, and a nice little feature annotating what’s in a mogul’s office.”

Later, Jarvis added, “They have resource links for the overcompensated (my adjective) CEO — plastic surgeons, security firms, and white-collar prison-prep firms that executives recommend — and survival guides to plugging boardroom leaks and more modern-day inconveniences. Executives are busy, so they don’t review but summarize books — c-level CliffsNotes. They have profiles of 100 top executives and of 1 million companies. They cover careers — job of the week, profiles of headhunters.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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