OLD Media Moves

American City Business Journals buys lacrosse magazine

November 24, 2007

Posted by Chris Roush

American City Business Journals, the parent company of 41 weekly business newspapers across the country, has bought a lacrosse magazine to add to its sports publications, according to a story on its bizjournals.com web site. Terms were not disclosed.

BizJournals.comThe story stated, “Founded in 1997 by Robert Carpenter, Inside Lacrosse is the premier media company in lacrosse and is known to continually be on the cutting edge of the sport’s rapid growth. Inside Lacrosse includes Inside Lacrosse Magazine, the Konica Minolta Face-Off Classic, Inside Lacrosse on ESPN, Face-Off Yearbook, InsideLacrosse.com, InsideLacrosse.com Video, LacrosseForums.com and several other products and services unique to the sport. Inside Lacrosse is also an online lacrosse partner with ESPN.com.

“As part of American City, Inside Lacrosse will join the two most venerable brands in sports publishing, Street & Smith’s Sports and Sporting News.

“‘I really do believe this partnership will prove to be one of the most substantial and positive deals to happen to the sport of lacrosse, speaking of the past or of the future,’ Carpenter says. ‘We’ve always tried to push the envelope and provide lacrosse with the media stature other major sports enjoy, but our ideas are often bigger than our capacity to execute them. Now American City is going to guide us into the future with their resources, knowledge and experience in the sports publishing industry.'”

Read more here.

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