OLD Media Moves

American Banker undergoes overhaul

July 19, 2011

Posted by Chris Roush

American Banker has launched a redesign of its print newspaper and its web site, and says it will launch an iPad application by the end of the month.

A story on its site states, “We’ve added an expanded Daily Briefings section to Page One to provide busy readers with a quick synopsis of the industry’s biggest breaking and developing stories. Inside, we’ve made pages more flexible to deliver more in-depth coverage of the stories that matter most to banking’s decision-makers — and to provide useful pointers to additional content that’s available online.

“AmericanBanker.com has undergone a complete overhaul, incorporating a more user-friendly interface and a new range of features. We’ve reorganized the site into communities focused on the topics that matter the most to our readers. They include Risk Management, M&A, Regulation & Reform, Community Banking, Consumer Finance and Bank Technology. And we’ve beefed up our BankThink opinions page, expanding our stable of authoritative writers and enabling you and your peers to comment more easily.

“Harnessing a broad range of perspectives is central to the mission of our new topic pages too. Each is designed to provide an online meeting place for a community of bankers with similar interests — but often varying opinions. Visitors will find the tools to quickly leave comments and questions for our staff and to become part of the American Banker dialogue. Improved multimedia capabilities let us deliver an expanded menu of video and slideshows to provide relevant content in a quick and engaging format.”

Read more here.

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