American Banker parent changes name to Arizent

Source Media, the parent company of publications such as American Banker, The Bond Buyer, Employee Benefit News and National Mortgage News, has changed its name to Arizent.

The new name evokes the idea of rising up, which is central to the company’s mission of advancing professional communities.

With the change, the company has launched Arizent Leaders, an executive peer network committed to creating tangible outcomes in gender equality across the financial services industry.

“By integrating our editorial, live event and research capabilities, we can truly move the needle on these critical challenges, leading our customers and the entire industry forward,” said CEO Gemma Postlethwaite in a statement.

In October, the company had also registered the names Velocent and Vectiv, in addition to Arizent, with the U.S. Patent and Trademark Office.

In an email to subscribers, Employee Benefit News editor in chief Walden Siew wrote, “Arizent will leverage our editorial brands and events to provide integrated content across our platforms, enhanced research, and peer networks—all to build communities that connect professionals around the most important ideas driving their industry forward.”