Terry Greenberg, the editor of the Lubbock Avalanche-Journal in Texas, writes Sunday about how the paper is using alternative story formats in its business section to provide readers more information — and free up reporters to do more in-depth coverage.
Greenberg writes, “If you go to the cover, you’ll see a package of some quick-read information at the bottom. For example:
■ A list of businesses about to approach to City’s Site Plan Review Committee.
■ The first of a number of projects heading for Lubbock’s Zoning Adjustment Board, with the rest on the following page.
■ Recalls This Week from our wire services.
■ A list of Chamber events this week.
“Last Sunday we had 9 items on the business cover. Today we have 12 — and most are new content.
“And what you see today is probably not the final version — this is a start.
“Not everything has to be written in the traditional newspaper story format.”
Read more here.
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