Categories: OLD Media Moves

Allentown paper expanding Sunday business section

Robert L. Gentieu, the business and consumer editor at the Allentown Morning Call in Pennsylvania, writes Thursday about the paper’s plans to expand its Sunday business section.

Gentieu writes, “So late last year, we launched a new business news website, Lehigh Valley Business Cycle, featuring all things business, including interactive content, exclusive local business news and features, and columns from Lehigh Valley leaders offering fresh insight, opinion and advice. You’ve read them: Tony Iannelli, president and CEO of the Greater Lehigh Valley Chamber of Commerce; Don Cunningham, president and CEO of the Lehigh Valley Economic Development Corp.; William Childs, director of Marketing and Communications at Trifecta Technologies in Allentown; and Billy Kounoupis, restaurateur extraordinaire.

“And just today, we reached an agreement with a fifth columnist, Laurie Siebert, senior vice president of Valley National Financial Advisors and WDIY host, to launch a new weekly feature on the Business Cycle focusing on personal finance and retirement planning. Look for her columns soon.

“The Business Cycle has quickly grown into the region’s most-visited business website, and now it’s time to bring that success to your newspaper. Starting this Sunday, we hope you’ll spend a little extra time exploring The Morning Call’s rebranded Business Cycle section, where you’ll find fresh voices from our columnists, analysis of the week’s news and trends, and the business reporting you’ve come to expect.

“We haven’t forgotten about our reader favorites, either. We now will devote a full-page to Retail Watch to allow for a better display of columnist Ryan Kneller’s popular feature on the Valley’s retail scene, and we’re expanding our Company News, Players and business calendar features, too.”