Categories: OLD Media Moves

AJC's Coke reporter leaving for Bloomberg

Duane Stanford, who covers Coca-Cola Co. for the Atlanta Journal-Constitution, is leaving the paper to cover Coke and other beverage companies for Bloomberg News.

Stanford will continue to be based in Atlanta, according to Steve Matthews, who is Bloomberg’s Atlanta bureau chief. His beat will also include PepsiCo Inc., Starbucks and bottling companies such as Coca-Cola Enterprises.

In addition to Home Depot and UPS, the Coca-Cola beat is one of the most important at the Atlanta paper. (Disclosure: I covered Coke for the Atlanta paper from 1994 to 1997 and left to cover Coke for Bloomberg from 1997 to 1999.)

Stanford began covering Coca-Cola and the beverage industry for the AtlantaÂ paper in October 2006. He has been a reporter at the newspaper since 1992, covering topics ranging from local government to the governor’s office and statewide transportation policy.

Stanford, born in Atlanta and raised in Memphis, came back to his hometown in the late 1980s to attend Oglethorpe University, where he earned a bachelor’s degree.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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View Comments

Winslow says:
November 9, 2007 at 8:51 am
Congratulations to Duane and Bloomberg! Bloomberg has hired a dedicated and loyal professional who continually seeks growth and knowledge and strives to communicate that knowledge to others in an effective and concise manner. He will be a great asset to the company and I know he will excel in his new position. As a "relative" of Duane's, I wish him health and happiness in his new endeavor.
bergian says:
November 11, 2007 at 12:22 am
O oracle of all things, what now will become of Mary Jane Credeur? She does a decent job with Coke for Bloomberg, I think. And is this another one of those Bloomberg hires where the person being shifted out of a job hears about it on this blog (like the San Francisco bureau chief job you reported on a few months ago)?
heywood j says:
November 12, 2007 at 11:43 am
MJC is switching over to the transport team -- covering UPS, Fed-Ex, Delta. That's the job and beat she was originally targeted to cover...but came in and did fine (better than decent!) work on Coke. This move was no surprise to her as she's very highly thought of (deservedly so) by the powers that be at BN