Categories: OLD Media Moves

Aereo adds Bloomberg Television to lineup

Online-television startup Aereo has begun paying for traditional TV content, reaching a deal to add Bloomberg Television to its program lineup.

Shalini Ramachandran of The Wall Street Journal writes, “Aereo, backed by media mogul Barry Diller‘s IAC/InterActiveCorp., launched a Web TV service earlier this year that streams broadcast TV signals of New York stations to New York residents for a monthly fee. But the launch created an uproar within the television world, as Aereo didn’t get prior approval of the broadcasters and isn’t paying for the right to carry their signals. As a result, the major broadcast networks sued Aereo in federal court in New York, alleging copyright infringement. The case hasn’t been resolved.

“But Thursday, Aereo added its first cable channel by streaming Bloomberg TV content—with Bloomberg’s permission. Aereo is paying Bloomberg for its content, the companies said, without disclosing the terms.

“‘We believe that our members will see deep value adding in Bloomberg Television as their ‘go-to’ source for financial news,’ Aereo founder and Chief Executive Chet Kanojia said in a written statement.

“‘We are pleased to have Aereo among our broadcast distribution partners,’ Bloomberg TV said. The Bloomberg LP unit doesn’t have full distribution in traditional pay TV services, reaching 72 million homes, the company said. The universe of pay TV homes is about 100 million.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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