Adweek names chief content officer, editor in chief

Lisa Granatstein and Stephanie Paterik

Adweek has promoted its editor to chief content officer and named a new editor in chief.

A story on its website states, “Lisa Granatstein has been promoted to Chief Content Officer, and is responsible for Adweek’s content across the business. Her responsibilities include overseeing editorial and events, while also acting as a brand steward in the marketplace. Granatstein, currently editor, svp, programming, has been with Adweek over two stints, most recently for the last 9 years.

“‘At a challenging time of disruption and change, Adweek recognizes the need to enhance coverage in areas where we see strong interest from our audience as well as the necessity to double down on the distribution platforms where our premium content can be made even more accessible,’ Granatstein said in a statement.

“In addition, Stephanie Paterik has been promoted to Editor in Chief, EVP. She is tasked with leading the editorial team and producing compelling content in line with Adweek’s voice and mission across products and platforms. Paterik, who joined Adweek in 2015, most recently served as Adweek’s Executive Editor.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.