Adweek expands reporting team in retail, marketing and brands

Stephanie Paterik, executive editor of Adweek, sent out the following to readers:

Like many of you, Adweek is deep into 2020 planning, and one of the most exciting changes happening ahead of the New Year is the addition of several new positions. We write every day about how rapidly the industry is changing, and how agencies and brands are constantly adjusting, and we’re no exception.

Where are we expanding coverage? Retail, experiential marketing and brands.

Paul Hiebert and Richard Collings have joined our newsroom to cover consumer packaged goods and the financial side of retail, respectively, new beats for Adweek. As former analysts, both aim to give you insights and predictions about the future of retail. They join our talented reporters Ann-Marie Alcántara, who doggedly charts direct-to-consumer trends, and Lisa Lacy, who is so devoted to covering Amazon that she hangs a Jeff Bezos ornament on our tree every holiday. You can meet them at our Challenger Brands summit in New York March 4-5.

If you work in experiential marketing, you’ll want to know Ian Zelaya. He joins us as an experienced events reporter, following best practices and ROI debates in the emerging space.

With CMOs coming and going and making news every week, we’ve hired two breaking news reporters dedicated to alerting you about brands fast. Follow reporters Kathryn Lundstrom in Austin, Texas, and Mónica Marie Zorrilla in Minneapolis, Minn. for the latest news.

It’s exciting to watch our team of journalists grow, because every single one pushes our publication further ahead. And more specialists mean deeper coverage, with the goal of helping you do your job better. Let me know how we’re doing.

Stephanie Paterik
Executive Editor, Adweek
stephanie.paterik@adweek.com