Ad Age hires Bain to be a senior reporter

Ad Age has hired Phoebe Bain to be a senior reporter.

She will start Dec. 5.

Bain founded Marketing Brew, a Morning Brew vertical covering the most important news in the marketing industry, in 2020. In 2021, the vertical expanded into original reporting and beyond the newsletter, adding many more reporters and one editor to the fold.

Before rolling out Marketing Brew, Bain wrote for Social Media Today under Industry Dive, and worked on the social media editing desk for Business Insider.

Bain is a graduate of William & Mary.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.