ACBJ paper strikes content-sharing deal with TV station

Columbus Business First, a paper in the Ameican City Business Journals chain, and WCMH-TV have agreed to a content-sharing partnership for local and business news on-air, online and in print.

Doug Buchanan, managing editor of Business First, writes, “Beginning Friday, Business First Publisher Don DePerro will appear weekly on NBC4 Today during the 6 a.m. hour, providing insight into the business news of the week.

“‘NBC4 is excited to share content with Central Ohio’s best source for local and regional business news. We know it is important content that our viewers are interested in and this partnership will help us deliver it to them,’ Dan Bradley, president and general manager of NBC4, said in a press release.

“‘Award-winning Columbus Business First is the market leader in providing business intelligence to Central Ohio. At Business First, we are experiencing a sort of renaissance in Columbus and within our own brand,’ DePerro said in the release. ‘We are constantly seeking innovative ways to inform our loyal and influential readers, via signature events, social and digital platforms and, of course, with media collaborations such as this.’

“WCMH is owned by Richmond, Va.-based Media General Inc. and is an affiliate of NBC.”

Read more here.