Categories: OLD Media Moves

ACBJ launches small biz platform, to sell ads for parent’s dailies

Lucia Moses of Mediaweek reports that American City Business Journals, which operates 40 weekly business newspapers across the country, will begin selling advertising for the dailies owned by its parent, Advance Publications, and will launch a site for small business owners.

Moses writes, “ACBJ will start selling into the business sections of Advance’s newspaper sites as well as non-ACBJ sites like Crain’s Chicago Business and local chambers of commerce. With the partner sites, ACBJ will double its online audience, to 15 million uniques.

“Meanwhile, ACBJ is rolling up its print, digital and events properties into a new platform, called The Business Journals. It’ll include ACBJ’s own 40 local business papers and their Web sites and Portfolio.com, the online survivor of Condé Nast’s defunct glossy magazine.

“Mike Olivieri, ACBJ’s first chief revenue officer, said the new platform is aimed at growing national advertising, now 15 percent of ACBJ’s revenue, to at least 20 percent.

“ACBJ thinks its network eventually could extend overseas, which is why Olivieri said the company left ‘American’ off the new platform name. ‘We didn’t want to be limited,’ he said.”

Read more here.

Recent Posts

Yahoo Finance seeks a senior editor

Yahoo Finance is the world’s #1 finance destination, empowering investors with news, information, and tools…

13 hours ago

Axios hires Wang as media editor

Christine Wang has been hired by Axios to be its media editor. She previously spent more…

14 hours ago

Dow Jones CEO Latour talks WSJ’s tech news cuts

The Verge CEO Nilay Patel interviewed Dow Jones & Co. CEO Almar Latour about various topics on his podcast,…

15 hours ago

Reuters Breakingviews hires Gandel as Wall Street columnist

Reuters Breakingviews has hired Stephen Gandel as its Wall Street columnist. Gandel has been the U.S. banking…

15 hours ago

Washington Post combining biz, tech, climate, health and science teams

The Washington Post is combining its business, technology, health, science and climate teams, reports Sara Fischer of…

15 hours ago

Bangor Daily News seeks housing and real estate reporter

The Bangor Daily News is seeking a smart, hard-charging reporter to cover statewide housing and…

16 hours ago