ACBJ launches Orlando Inno

American City Business Journals has launched Orlando Inno, its 16th market covering innovation and entrepreneurs.

Alex Soderstrom, a reporter at the Orlando Business Journal, will provide content for the site.

The Inno publications focus on growth and innovation, and 65 percent of its readers are under the age of 40. It has more than 100,000 subscribers to its email newsletters.

Most of the Inno markets are in cities where ACBJ has a business newspaper. However, it also has publications in non-ACBJ markets such as Richmond, Virginia, and Rhode Island.

ACBJ acquired Streetwise Media, a digital media company catering to young business people in Boston and Washington, D.C., in 2012. It has since renamed the operation American Inno.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.