About.com launches personal finance site The Balance

About.com has started a personal finance news site called The Balance, writes Jordan Crook of TechCrunch.

Crook writes, “The Balance is focused on making personal finance easy to understand, no matter where you are in life. The site will launch with more than 34,000 pieces of content written by 70 writers, all organized under the topics of personal finance, investing, money hacks, career advice, and small business tips.

“‘There are plenty of personal finance websites out there that cover various parts of the market, but we don’t think anyone caters to the same market as we do,’ said About.com CEO Neil Vogel. ‘Most of our competitors cater strictly to the highest net worth people, but we want to help everyone get better at earning, saving and spending their money.’

“About.com hopes the site will help users approach the big decisions in life, like buying an Engagement Ring or a first house, without all the formality and financial jargon of other sites.

“The Balance isn’t About.com’s first standalone brand. In late April, About launched Verywell, a health and wellness site meant to combat WebMD with practical health and nutrition advice.”

Read more here.