A stronger interest in the economic picture

Lara Setrakian, Bloomberg Television’s reporter in the Middle East, spoke with NewsonNews.net about her job and how it differs from her work at ABC News.

Here is an excerpt:

You recently joined Bloomberg Television, but you continue to contribute reporting to ABC News. Does ABC News look to you for the economic story or the news story? How does reporting for ABC News differ from reporting for Bloomberg Television?

Both ABC and Bloomberg TV look to me for news – a telling snapshot of people, politics, and power players in the Middle East and Southwest Asia. That inevitably ends up covering both business and general news and, given the nature of the past few months, the two are intertwined. Bloomberg Television has a stronger interest in the economic picture, markets, and energy security, but those all critically important to understanding the universe of what’s happening in the world today.

The format of what I do for each network – the packaging and delivery of my reporting – is tailored to their style. The bulk of what I file for Bloomberg Television is live, in hits no more than two minutes long, all of our newsgathering moulded into the graphics, sound bites, and script. Pictures are crucial, but they are not the centrepiece of the story. The information is.

For ABC News, we might to a conversational two-way on Iranian politics for ABC News Now, but largely we’re putting together a polished package. The pictures are the story, we’re crafting around them.

Read more here.