Nat Ives of Advertising Age has a preview look at the upcoming Wall Street Journal glossy magazine and notes that publisher Ellen Asmodeo has lined up 28 advertisers so far, including Hermes for the back cover.
The magazine is expected to launch in September.
Ives writes, “That’s pushing the perfect-bound page count past the original plan of 100. Christian Dior, DKNY, Abercrombie & Kent and Bottega Veneta lead a list of committed marketers that are new to the Journal franchise, she said.
“‘Even if we’re talking about how the fashion industry has changed, it’s an analytical view of why we have to go to precollection instead of spring and fall collections,’ Ms. Asmodeo said. ‘You’ll see the Journal approach in how we speak to their lifestyle.'”
Read more here.Â
