Categories: OLD Media Moves

A look inside the WSJ Profile app

Nick Summers of TheNextWeb.com writes about WSJ Profile, The Wall Street Journal‘s new product that aims to take business away from LinkedIn.

Summers writes, “It looks awfully similar to LinkedIn, which is perhaps not surprising given The Wall Street Journal’s business-focused readership.

“It’s also worth noting that this isn’t just a revamped account system for avid The Wall Street Journal readers, however. The image shows a private messaging service, as well as areas where users can upload their own research, portfolio and blog posts.

“‘We will be able to build a network of like-minded people around the world, into a community,’ Fenwick added.

“WSJ Profile will launch in the next couple of weeks, although the Dow Jones CEO didn’t specify whether this will be a gradual roll-out or full international release.

“It will be a huge shift for The Wall Street Journal and has the potential to give the company a wealth of data about its users. This information could help News Corporation to deliver better targeted adverts, thereby increasing the click-through rate from its users and commanding higher advertising rates from its advertisers.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

Dynamo hires former Business Insider executive editor Harrington

Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…

2 days ago

Bloomberg TV hires Kerubo as desk producer

Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…

2 days ago

Jittery CNBC staff reassured by new boss

In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…

2 days ago

Making business news accessible to a wider audience

Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…

2 days ago

Rest of World hires Lo as China reporter

Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…

2 days ago

Bloomberg rises to No. 7 biz news website

Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…

2 days ago