Nick Summers of TheNextWeb.com writes about WSJ Profile, The Wall Street Journal‘s new product that aims to take business away from LinkedIn.
Summers writes, “It looks awfully similar to LinkedIn, which is perhaps not surprising given The Wall Street Journal’s business-focused readership.
“It’s also worth noting that this isn’t just a revamped account system for avid The Wall Street Journal readers, however. The image shows a private messaging service, as well as areas where users can upload their own research, portfolio and blog posts.
“‘We will be able to build a network of like-minded people around the world, into a community,’ Fenwick added.
“WSJ Profile will launch in the next couple of weeks, although the Dow Jones CEO didn’t specify whether this will be a gradual roll-out or full international release.
“It will be a huge shift for The Wall Street Journal and has the potential to give the company a wealth of data about its users. This information could help News Corporation to deliver better targeted adverts, thereby increasing the click-through rate from its users and commanding higher advertising rates from its advertisers.”
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