Categories: OLD Media Moves

A look behind the new CNBC set at the NYSE

Tom Butts of TVTechnology.com writes about the new CNBC set on the floor of the New York Stock Exchange.

Butts writes, “‘This the next step in our evolution,’ said Steve Fastook, vice president of technical operations for CNBC in Englewood, NJ. The new stage ‘puts us smack dab into the middle of the trading floor. You can’t get closer to the action than that.’

“The project has been on Fastook’s wish list for years as the network has steadily increased its trading floor presence, but became more of a reality when the NYSE moved ahead on a multi-year renovation of the trading floor.

“‘The NYSE has made a major effort to further modernize the floor,’ he said. ‘They’re rebuilding the posts one at a time, taking out old wooden trading posts and putting in high-tech flat screens and other display technology, nice finishes and glass surfaces. But they’re upgrading the floor while keeping in mind the traditional feel of the environment.’

“Capturing that ambience is a critical element of CNBC’s reporting. In a traditional studio, silence is golden, however Fastook is enthusiastic about mixing CNBC’s coverage with the floor noise. ‘We like and celebrate the fact that we are live on the floor. We live in the environment,’ he said.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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