A glimpse at Fox Business Network coverage

The News Hounds blog has a critique of a recent segment about Starbucks on Fox TV that it says is a preview of how the upcoming Fox Business Network will be covering business issues.

It wrote, “The Big Story guest host Greg Jarrett did a segment on Starbucks raising their prices by $.09/beverage and he and FBC Cheryl Casone analyzed the heck out of the big business news.

“Casone chalks it up to needing to cover expenses incurred during expansion, health care costs, etc. They compared prices of a Starbucks drink and a larger, cheaper one from Dunkin’ Donuts, concluding the DD was a better value. Casone said analysts on Wall Street were actually weighing in on whether people will be upset enough with Starbucks to switch; there’s a big debate! Jarrett agreed, saying there was a big discussion among the producers this morning about the very same thing, the most vigorous discussion he had ever heard!

“As this drivel continued and they speculated if people were going to revolt against the increase and switch to DD or McDonald’s, one could legitimately wonder if the true reason for a FOX Business Channel is to propagandize the dumbed down viewers into supporting corporations favorable to Murdoch’s own interests. Not saying, just wondering, like FOX Business honcho Cavuto is known to do.”

Read more here.