Categories: OLD Media Moves

A first: Fox Business show beats CNBC show in same time slot

Chris Ariens of TVNewser.com reports that a Fox Business Network show has drawn more viewers than a CNBC show in the same time slot for the first time in the network’s four-and-a-half year existence.

Ariens writes, “For the first time in its 4 1/2 year life, a program on the Fox Business Network has topped a show on CNBC for an entire week in both Total Viewers and younger viewers. Last week, in head-to-head competition at 7pmET, ‘Lou DobbsTonight’ beat ‘The Kudlow Report’ (Mon-Thurs, and a Friday airing of a CNBC documentary) by 18,000 Total Viewers.

Dobbs — 154,000 Total Viewers / 44,000 A25-54 viewers
Kudlow — 136,000 Total Viewers / 35,000 A25-54 viewers

“A few weeks ago Dobbs topped Kudlow in younger viewers for the week. Dobbs’ show joined the Fox Business scheduled a little over a year ago. Dobbs hosted a 7pm show for many years on CNN before joining FBN in 2010. The win comes despite the fact that CNBC is available in 99 million homes vs. FBN’s 58 million.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.