Categories: OLD Media Moves

A financial blogger who makes money

Geoff Williams of US News & World Report writes Thursday about bloggers who are making money, and one of his examples is Brad Thomas, who blogs about real estate investment trusts, or REITS, for Seeking Alpha and other sites, including his own, www.theintelligentreitinvestor.com.

Williams writes, “And some people visit a blog to  learn more about real estate investment trusts. Brad Thomas is a  textbook example of someone who has turned blogging into a viable  profession, although it isn’t his only income. He is a senior vice  president at Bull Realty, a commercial real estate firm in Atlanta, who  also works as a consultant. Still, his blog – the Intelligent REIT  Investor (theintelligentreitinvestor.com) – has taken off.

“In  2010, Thomas says, ‘I started basically writing and blogging just as a  hobby. It was something I liked to do, and the real estate market wasn’t  very strong, so I just thought I’d write about it.”

“He  quickly built up a following, with 10,000 to 20,000 page views a month.  ‘I thought that was a lot back then,’ Thomas says. Now, three years  later, he’s seeing up to half a million page views per month.

“Blogging may not be digging ditches, but it’s mental work.  It’s also time-consuming. A lot of people ask Thomas if he sleeps at  night, and he does, but he says there are many late nights where his  energy is spent, but he’ll ‘find a way to push that last sentence out.'”

Read more here. Talking Biz News interviewed Thomas earlier this year about his blogging operation.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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