A different style on Fox Business

Peter Larsen of the Orange County Register talks to Fox Business Network anchor Liz Claman about her on-camera style and persona.

Larsen writes, “That sense of fun and what-the-heck-let’s-do-it is partly responsible for the success of ‘Closing Bell,’ which Claman says was created to be a different kind of business show.

“‘In my mind when we started I wanted this hour to be different, because it’s the last hour of trade,’ she says of the show that airs at 3 p.m. weekdays. ‘We wanted it to be personality driven – ‘What is it that will get you to watch?’ is always my question.

“‘So we’ve put a personality to the show,’ says Claman, who also co-hosts “Bulls & Bears” at 4 p.m. weekdays. ‘We include the floor crew, my floor director. It’s a family.’

“‘I don’t have to act as if I’m a buttoned-up financial television anchor. I could just really be Liz Claman, who’s curious and has a sense of humor.'”

Read more here.