A CNBC producer with a massive Rolodex

Chris Vaccaro of the Sachem Patch profiles Lori Ann LaRocco, a senior talent producer at CNBC and a recent author of a business book.

Vaccaro writes, “Now she books the high level talent for the entire network at CNBC.

“‘I never thought in a billion years I’d be in business news,’ she said. ‘The only math class I ever took was statistics. My idea of the economy was shopping at the mall. What enables me to get insight into people I work with is having lived all over the country.

“‘I know the values and what people consider important and know how far the dollar goes versus other places in the country. We’re not just one economy, it’s a group of all our state economies. Growing in contact with the people opened my eyes and much more in getting in touch with the American people.’

“These connections in the financial and business world eventually led to the creation of  ‘Thriving in the New Economy,’ published by Wiley in 2010.”

Read more here.