Categories: OLD Media Moves

A business newspaper, a beer and some ice cream — what more do you need?

The Philadelphia Business Journal, an American City Business Journals newspaper, is celebrating its 30th anniversary this year.

And it is doing things right. Editor Craig Ey confirmed to Talking Biz News that the weekly paper will have its own beer and ice cream brands.

The Biz JournAle is a dark ale brewed with sage and honey. It is available through Triumph Brewing Co.

The ice cream is called the PBJ Scoop. You can guess what it tastes like by the logo:

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.